Barstool Sports Star Falls for Montana’s Big Sky

It seems like every time we turn around, another influencer is coming to Montana, showing off our beautiful state and falling in love with it. 

Meet Brianna "Chickenfry" LaPaglia

The latest celebrity to get the Montana experience is Brianna "Chickenfry" LaPaglia, the Barstool Sports personality and social media influencer. 

LaPaglia has 2.5 million followers on TikTok alone and is probably familiar to a lot of people because of her work with Barstool Sports and her podcast PlanBri Uncut. 

Now she's got a little Montana content to add to her social media feed. 

A Taste of Big Sky

LaPaglia recently spent some time in Big Sky, including a stay at Moonlight Basin. The trip was part of a promotional shoot for shoes, so this wasn't exactly a random Montana vacation. She was brought out here for the shoot and got to experience one of the most beautiful and luxurious parts of the state. Moonlight Basin is known for its spectacular setting and high-end mountain accommodations.  

Of course, she shared some of the experiences with her millions of followers, and her video about coming to Montana has over 41,000 likes. 

It certainly looks like she enjoyed her time here. 

READ MORE: North Carolina Tourist Learns Some Unwritten Montana Rules

The Cycle of Celebrity Visits

Montanans have become accustomed to seeing influencers and celebrities discover our state, spend a few days here, and post beautiful pictures and videos about it. 

Then they leave. 

Honestly, I think that's part of what makes these visits interesting. 

Will somebody see Brianna LaPaglia's videos from Big Sky and decide they need to come to Montana? 

Who knows? 

Every beautiful video potentially puts Montana in front of millions of people who may have never considered visiting, let alone moving here. 

If they're showing off places like Moonlight Basin and Big Sky, they're certainly seeing a pretty spectacular version of Montana.  

Diverse Experiences: Beyond the Tourist Trail

That's also why I appreciate it when celebrities experience a different side of the state. 

Take Justin Bieber, for example. 

When Bieber was in Montana in 2025, he wasn't just hanging out at one of the state's most exclusive resorts. He was spotted in Great Falls, ate a burger at the Roadhouse Diner, and was photographed enjoying some time on the water.  

READ MORE: From Cheeseburgers to River Floats: Justin Bieber Does Montana His Way

That one felt a little different to me. 

Don't get me wrong, I completely understand why someone would want to visit Big Sky or Moonlight Basin. They're beautiful places. 

Embracing Local Culture: A Unique Perspective

But there's something kind of cool about seeing somebody as famous as Justin Bieber hanging out in Great Falls, eating at a local restaurant and floating a Montana river. 

That's the Montana I like showing people, too. 

So welcome to Montana, Brianna. 

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I'm glad you had a great time. 

Just remember, Montana has a whole lot more to see than Big Sky.